GoHighLevel Pricing Plans: A Comprehensive Guide
GoHighLevel is a powerful all-in-one CRM platform designed for marketers, agencies, and businesses looking to streamline their workflows, automate client interactions, and enhance their lead generation efforts. If you’re considering investing in GoHighLevel, it’s crucial to understand the different pricing plans available and how they cater to various business needs.
In this article, we’ll break down the GoHighLevel pricing structure, key features of each plan, and help you determine the best option for your business.
GoHighLevel Pricing Plans Overview
As of 2025, GoHighLevel offers three main pricing tiers:
- Starter Plan ($97/month)
- Unlimited Plan ($297/month)
- SaaS Mode Plan ($497+/month)
Each plan provides different levels of functionality, tailored for businesses of varying sizes and needs.
1. Starter Plan ($97/month)
Who is it for?
The Starter Plan is ideal for small businesses and solo entrepreneurs who need a basic CRM, automation tools, and client management features.
Key Features:
- 1 Sub-Account (Single Business)
- Funnel & Website Builder
- Email & SMS Marketing
- CRM & Pipeline Management
- Call Tracking & Voicemail Drops
- Appointment Scheduling
- Integrations with Third-Party Apps
- Reporting & Analytics
Limitations:
- Can only manage one business location.
- No ability to create sub-accounts for clients.
- Limited customization options compared to higher tiers.
2. Unlimited Plan ($297/month)
Who is it for?
The Unlimited Plan is best suited for marketing agencies, consultants, and businesses that manage multiple clients or business locations.
Key Features:
- Unlimited Sub-Accounts (Manage Multiple Businesses)
- Everything in the Starter Plan
- White-Label Branding
- Advanced API Access
- AI-Powered Automation
- Membership Site Functionality
- Advanced Reporting & Analytics
Limitations:
- Lacks built-in SaaS billing capabilities (available in the SaaS Mode Plan).
- Does not include a built-in reseller program.
3. SaaS Mode Plan ($497+/month)
Who is it for?
The SaaS Mode Plan is specifically designed for agencies and entrepreneurs who want to resell GoHighLevel as a white-labeled SaaS platform and generate recurring revenue.
Key Features:
- Everything in the Unlimited Plan
- SaaS Reselling Capabilities
- Custom Pricing for Clients
- Automated Billing System
- Dedicated Support & Onboarding
- Scalable Infrastructure for Growth
Limitations:
- Higher initial investment compared to other plans.
- Requires some technical knowledge for SaaS setup and customization.
Which Plan Should You Choose?
✅ Choose the Starter Plan if you’re a solo entrepreneur or a small business needing basic CRM and automation tools.
✅ Choose the Unlimited Plan if you run a marketing agency or manage multiple clients and need an all-in-one platform without restrictions.
✅ Choose the SaaS Mode Plan if you want to build and scale a SaaS business using GoHighLevel’s white-label tools.
GoHighLevel 14-Day Free Trial
If you’re unsure about committing to a paid plan, GoHighLevel offers a 14-day free trial that allows you to test its features before making a decision. This is a great opportunity to explore the platform and see if it meets your business needs.